Created by Jean Patou in 1914, today Patou is among the most loved French brands of the moment, thanks to its feminine and trendy ready-to-wear collections. The young couturier's idea was to free women from the rigid rules that prevented them from dressing freely: Jean Patou was a true visionary, capable of anticipating ideas and trends. Since 2018 Patou has joined the LVMH group, under the creative direction of Guillaume Henry.