Max Mara is an Italian fashion house founded in 1951 in Reggio Emilia by Achille Maramotti. It was him who chose the men's coat as the iconic item of the women's wardrobe: even today, coats are the specialty of the brand, which in the meantime has become a global point of reference in ready-to-wear. Max Mara is aimed at chic and contemporary women, perfectly mixing sartorial tradition and modern designs, rigorously made in Italy.
