THE CHURCH'S
Church’s, English excellence in the production of luxury artisanal shoes, launched its new global campaign set at St. Giles House, the magnificent Dorset family home of the Earl of Shaftesbury. Under the creative direction of David James, the campaign marks a bold vision of the brand’s heritage, founded by Thomas Church back in 1873, with a creative emphasis on the unique combination of Englishness and charming eccentricity.
“The Church’s” is a cinematic journey into the sophisticated world of Church’s, where the protagonists are the iconic handmade Goodyear-welted shoes, such as the Consul Oxfords and the Pembrey pennny loafers. The backdrop is the grounds and the house of a magnificent English estate, where the main activities are polo, cricket and reading in the library. At the root of this playful examination of English eccentricity is Church’s unique heritage, pioneer in shoemaking for over 150 years.
The characters featured in the campaign manage to bring to life the long history of Church's, in perfect balance between tradition and innovation, solidifying the brand's reputation as the largest English manufacturer of handcrafted shoes.